Man’s Woman
FIAT 500 Abarth |Seduction
Surface Meaning : It
begins with a man walking down the street with a cup of coffee. He stops when
he sees an attractive woman in a dress and high heels bent over. She catches
him staring and walks up to him, angrily yelling in Spanish. She slaps him in
the face. Then suddenly, speaking rapid Spanish, she begins to flirtatiously
play with the foam in his cappuccino. Some of the foam drops into her cleavage.
As they lean in to kiss, the man’s eyes close, and when they open he finds he
is actually looking at a car, the new FIAT 500 Abarth.
Advertiser’s Intended
Meaning : The advertiser is trying to show that the design of the car is
unforgettable. The advertiser was comparing the appeal of the vehicle to the
sexual appeal of a beautiful women.
Cultural Meaning : Even
though the man could not understand anything the women was saying, he still
found her attractive. What the woman was saying was irrelevant to the
commercial. Her relevance was to be physically attractive, like the car. When
the women disappeared, the man, although surprised, was equally happy to see
the car.
Woman’s Man
Old Spice | The Man Your Man Could Smell Like
Surface Meaning :
The commercial is introduced with the man saying “Hello ladies.” He is standing
in a bathroom with only a bath towel on.
The man goes on to say that if “your man” begins to use Old Spice body
wash, he will smell like the man in the commercial.
Advertiser’s Intended
Meaning : The advertiser is trying to explain that if a man uses the Old
Spice body wash, he will smell like the “manly” man in the commercial.
Cultural Meaning : The
man in the commercial is very manly. His body type, facial expressions, and
voice all come off as strong and confident. Ladies are more likely to be
attracted to men who are indeed manly. “Two tickets to that thing you love.”
Him saying this means that he cares about what his woman likes. A man that
cares about what his woman likes is the man to be with.
Women’s Women
Taylor Swift COVERGIRL Natureluxe Makeup
Surface Meaning : Model
Taylor Swift is dancing around in a tight gold sequined evening gown. She
introduces the new Natureluxe makeup line.
Advertiser’s Intended
Meaning : The advertiser is bluntly explaining that with the Natureluxe
makeup you will be beautiful, and have a more outgoing personality.
Cultural Meaning : The
idea of the commercial was to inspire woman to buy this makeup line. The
Natureluxe will “up your beautiful.” The model explains that the makeup will
not “weigh you down” with a “light as air feel.” The upbeat music playing in
the background encourages one to buy the makeup line and go out and have a good
time.
Men’s Men
VS i-trim precise razor
Surface Meaning :
A fairly attractive young male named Matt is introduced at the beginning of
this commercial. A woman is laying in the bed behind him, in what seems to be
one of his shirts. He goes on to say how he likes things to be just right,
which is why he prefers the i-trim razor. The razor is described precisely. While
he is in the bathroom using the i-trim, the women walks by, and becomes
distracted by his attractiveness. She then drops whatever she was holding,
which makes a loud noise when hitting the floor.
Advertiser’s Intended
Meaning : The advertiser is trying to portray an attractive young
Australian male as someone who has a fantastic love life, by using the i-trim.
Cultural Meaning : The
man is the commercial is made out to be “all that.” He has a perfect figure,
great facial structure, and a beautiful girlfriend. The man also has an
Australian accent, which is associated with masculinity. So to say, buying this product will give you
great pleasures that will benefit your life.
